Since Blair Witch Project began in 1999, found-footage film was a major source of revenue for film studios because of an extremely low budget and yields remarkably high. For example, the costs of Paranormal Activity 2 to $ 3 million to make and earned $ 177 million worldwide. While large productions can make a significantly higher net income for a studio (Transformers: Dark of the Moon), they also carry a greater risk of financial failure (Green Lantern). As a result, cheap productions found footage with unknown actors, the small livestock, and low production values, a no-brainer for executives of the film.
Therefore, there should be no surprise that after exploring the supernatural themes, such as witches and devils, it was just a matter of time before Hollywood added to the foreign genre with Apollo 18. However, it has the kind of movie theaters is finally discovered a limit that can not win (ie make money) or Apollo 18 did not open a potential new franchise?
Unfortunately, the Apollo 18 scenario shows that it is all found footage can provide a good time at the theater. Whether because of too long sci-set-up, growth plot predictable, ho-hum developer, and a threat stupid and best known, Apollo 18 fails to build tension, deliver legitimate fear or introduce an exciting fi mythology.
Instead, the basic premise of the film borrows from other space science fiction horror films - and proceeds to run a less interesting. The story follows three astronauts in December 1974 that are sent to a top secret mission (Apollo 18) to the moon, to implement a series of transmitters designed to intercept Soviet signals ... or at least I think so. As seen in all aspects of marketing the film, two astronauts to the moon (while the other orbits, the management of their return) and soon discover that something is wrong with one of the craters. As the days tick on the mission, the situation is increasingly scarce - and the astronauts began to suspect that in reality they are sent on a mission to monitor the Soviet Union, but were sent to the moon take a dangerous threat to humanity.
